Boparan Holdings, owner of 2 Sisters Food Group, is in talks about a merger of its Fox’s Biscuits brand with Jammie Dodgers manufacturer Burton’s Biscuits, according to Sky News.
Burton’s Biscuits, the maker of iconic snacks Wagon Wheels and Jammie Dodgers, has been sold to the Canadian pension fund Ontario Teachers' Pension Plan (OTPP) for an undisclosed sum.
Burton’s Biscuit Company’s 2012 results have failed to impress industry expert Julian Wild, partner and food industry merger and acquisitions expert at law firm Rollits.
2 Sisters Food Group, and PepsiCo are among the trade buyers that could snap up Burton’s Biscuits, although the deal could easily go to a private equity house, according to analysts.
